Your Privacy at 77pk
Handled With Full Transparency

77pk is committed to protecting the privacy and personal data of every player who uses our online gaming and sports betting platform. We understand that trust is earned, and that means being completely transparent about how your information is handled — from the moment you visit our website to the moment you request an account closure.

This Policy applies to all personal data processed through the 77pk website at 77pk.bio, our mobile-compatible platform, and any customer support interactions you initiate with our team. It covers data collected automatically through your use of the platform as well as data you voluntarily provide during registration, KYC verification, deposits, withdrawals, and communications with our support staff.

77pk operates under an international gaming licence and adheres to data protection standards aligned with globally recognised privacy frameworks, including principles drawn from the General Data Protection Regulation (GDPR). While 77pk is principally designed for Pakistani players and processes transactions in PKR, these international standards govern how we handle all personal data regardless of the player's location.

77pk collects personal data through several distinct channels. The following table summarises the categories of data we collect, the source of that data, and the purpose for which it is collected.

We do not collect special categories of sensitive personal data (such as health data, biometric data, or religious beliefs) unless required by a specific legal or regulatory obligation, in which case we will seek your explicit consent at the time of collection.

77pk uses your personal data only for legitimate, clearly defined purposes. We do not use your data in any way that is incompatible with the purpose for which it was originally collected. The primary purposes for which we process your data are:

• Account Creation and Management: To register your account, maintain your player profile, and provide you with access to 77pk's gaming and betting services.
• Identity and Age Verification: To confirm that you are at least 21 years of age and that the identity you have provided is accurate, as required by our licensing obligations.
• Payment Processing: To process deposits and withdrawals through JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast in PKR, and to maintain a complete and auditable record of all financial transactions on your account.
• Anti-Fraud and Security: To detect, investigate, and prevent fraudulent activity, bonus abuse, money laundering, underage gambling, and other prohibited conduct on the platform.
• Customer Support: To respond to your queries, process complaints, and provide assistance through our live chat and email support channels.
• Legal and Regulatory Compliance: To meet our obligations under applicable gaming, anti-money laundering, and data protection laws, and to respond to lawful requests from regulatory or law enforcement authorities.
• Platform Improvement: To analyse usage patterns and player behaviour in aggregate to improve game selection, platform performance, and the overall user experience for Pakistani players.
• Responsible Gaming: To monitor your gaming activity and identify potential problem gambling behaviour, and to administer responsible gaming tools such as deposit limits, cooling-off periods, and self-exclusion where requested.
• Marketing (with consent only): To send you promotional offers, bonus alerts, and platform updates where you have explicitly opted in to receive such communications.

For each category of data processing activity described in this Policy, 77pk relies on one or more of the following legal bases:

• Contractual Necessity: Processing required to perform the contract between you and 77pk — including account management, payment processing, and the delivery of gaming services.
• Legal Obligation: Processing required to comply with applicable laws, including KYC/AML regulations, gaming licence conditions, and lawful authority requests.
• Legitimate Interests: Processing carried out for 77pk's legitimate business interests, including fraud prevention, platform security, and service improvement — where those interests are not overridden by your privacy rights.
• Consent: Processing based on your freely given, specific, and informed consent — principally for marketing communications and any optional data collection beyond what is strictly necessary to operate your account. You may withdraw consent at any time without affecting the lawfulness of prior processing.

77pk does not sell or otherwise transfer your personal data to third parties for their own commercial use. We share your data only with the following categories of recipients, and only to the extent strictly necessary for the stated purpose:

• Payment Processing Partners: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast receive the minimum data necessary to process your deposits and withdrawals in PKR. These partners are subject to their own privacy and data security obligations.
• KYC and Identity Verification Providers: Third-party identity verification services that assist 77pk in confirming player identity and age. These providers process your CNIC, documents, and verification data under strict data processing agreements.
• Game Software Providers: Casino and slot game suppliers whose titles are hosted on 77pk may receive anonymised session data for game performance and RNG audit purposes. They do not receive your identity or payment data.
• IT Infrastructure and Hosting Providers: Cloud infrastructure partners who host 77pk's servers and databases under contractual data security obligations.
• Fraud Prevention and Security Services: Specialist providers that help 77pk detect and prevent fraud, bot activity, and money laundering. Data shared is limited to technical and behavioural data.
• Legal and Regulatory Authorities: 77pk will disclose your personal data to law enforcement, regulatory bodies, or courts when required to do so by applicable law, a valid legal process, or to protect the rights, property, or safety of 77pk, its players, or others.

All third parties with whom 77pk shares personal data are required to implement appropriate technical and organisational security measures and to process data only in accordance with 77pk's instructions and applicable law.

77pk retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our licensing obligations. The following retention periods apply:

• Account and Identity Data: Retained for the duration of your account plus a minimum of five (5) years following account closure, as required by anti-money laundering regulations applicable to licensed gaming operators.
• Transaction and Financial Records: Retained for a minimum of seven (7) years in accordance with standard financial record-keeping requirements.
• KYC Documents: Retained for the duration of your account plus five (5) years. Documents may be retained longer where required by a specific legal or regulatory obligation.
• Support and Communications Data: Retained for three (3) years following the last interaction, to support complaint resolution and quality assurance.
• Technical and Usage Data: Standard log data is retained for twelve (12) months. Aggregated, anonymised analytics data may be retained indefinitely for platform improvement purposes.
• Marketing Preference Data: Retained until you withdraw consent. A record of your consent and withdrawal is retained for up to three (3) years for compliance purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data destruction procedures. Where data is anonymised, it may continue to be used in aggregate form for analytical purposes without restriction.

77pk uses cookies and similar tracking technologies to provide a secure, functional, and optimised experience on the platform. A cookie is a small text file stored on your device by your browser when you visit a website. 77pk uses the following categories of cookies:

• Strictly Necessary Cookies: Essential for the platform to function. These include session authentication cookies, CSRF protection tokens, and load-balancing cookies. These cannot be disabled without impairing platform functionality.
• Performance and Analytics Cookies: Used to collect anonymised data about how players navigate the platform — which pages are visited most frequently, where errors occur, and how long sessions last. This data is used to improve platform performance and user experience.
• Functional Cookies: Used to remember your preferences, such as your preferred language (English or Urdu), your responsible gaming settings, and your notification preferences.
• Security Cookies: Used to detect and prevent fraudulent login attempts, bot activity, and account takeover attacks.

77pk does not place advertising or retargeting cookies on your device. We do not use cookies to build profiles for sale to advertisers or to track your activity on other websites.

You may manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies may affect your ability to log in or use certain platform features. For detailed instructions on managing cookies in your specific browser, refer to your browser's help documentation.

77pk takes the security of your personal data seriously. We have implemented a layered set of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• Encryption: All personal data stored on 77pk servers is encrypted at rest using AES-256 encryption. All data transmitted between your device and our servers is protected by TLS 1.3.
• Access Controls: Access to personal data is restricted to 77pk personnel who have a genuine operational need to process it. Access rights are reviewed quarterly and revoked immediately upon role change or departure.
• Two-Factor Authentication: 77pk's internal administrative systems require two-factor authentication for all staff accessing player data.
• Penetration Testing: 77pk conducts regular third-party penetration tests on its platform infrastructure to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: 77pk maintains a documented data breach response procedure. In the event of a breach affecting your personal data, we will notify affected players and relevant authorities within the timeframes required by applicable law.
• Staff Training: All 77pk staff with access to personal data undergo mandatory data protection and security training as part of their onboarding and on a recurring annual basis.

While 77pk takes every reasonable precaution to protect your data, no online platform can guarantee absolute security. You also have a role to play — keep your password strong and unique, enable two-factor authentication on your account, and contact us immediately if you suspect unauthorised access.

As a player on the 77pk platform, you hold the following rights in respect of your personal data. These rights can be exercised at any time by contacting our support team:

To exercise any of the above rights, contact our support team via live chat or email at [email protected]. We will acknowledge your request within five (5) business days and respond in full within thirty (30) days. Complex requests may require up to ninety (90) days, in which case we will notify you of the extension and the reason for it.

We may need to verify your identity before processing a data rights request. This is to protect your data from unauthorised access requests made by third parties.

77pk operates a strict 21+ age policy. Our platform is not intended for, and must not be accessed by, individuals under the age of 21. We do not knowingly collect, store, or process personal data belonging to minors.

During the registration process, all applicants are required to confirm that they are aged 21 or over. Where 77pk has reasonable grounds to suspect that a player may be under 21, we will suspend the account pending full KYC age verification. If verification confirms the player is underage, the account will be permanently closed, all funds will be returned, and the personal data will be securely deleted in accordance with our data retention schedule.

If you believe that a minor has registered on 77pk using false information, please notify us immediately at [email protected]. We treat reports of underage access as a priority and will investigate and act within 24 hours.

77pk reserves the right to update or amend this Privacy Policy at any time. Changes may be necessary to reflect updates to our platform, changes in applicable law or regulatory requirements, or improvements to our data handling practices.

When we make a material change to this Policy — meaning a change that meaningfully affects how we collect, use, or share your personal data — we will notify you by:

• Posting a prominent notice on the 77pk platform for a minimum of 30 days following the change;
• Sending an email notification to the address registered on your account; and/or
• Displaying a banner or in-platform notification the next time you log in.

Minor changes — such as clarifications of existing language, corrections of typographical errors, or updates to contact details — may be made without specific prior notification, though the "Effective Date" at the top of this Policy will always reflect the date of the most recent revision.

Your continued use of the 77pk platform following notification of a material change constitutes your acceptance of the revised Policy. If you do not agree with any change, you have the right to close your account and request deletion of your personal data, subject to our legally mandated retention obligations described in Section 6.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 77pk handles your personal data, our support team is available to assist you 24 hours a day, 7 days a week.

Contact Details:

• Email: [email protected]
• Live Chat: Available 24/7 directly on the 77pk platform
• Languages: English and Urdu
• Response Time: Within 5 business days for written requests; immediate for live chat

If you are not satisfied with how 77pk has handled your privacy concern or data rights request, you have the right to escalate your complaint to the relevant supervisory authority or the data protection office associated with 77pk's licensing jurisdiction. We will always provide details of the relevant authority upon request.

77pk takes all privacy complaints seriously. Every complaint received is logged, assigned to a dedicated team member, investigated thoroughly, and responded to with a full written outcome. We aim to resolve all privacy complaints within 30 days of receipt.